Your Business Is the Answer: How to Use AI to Win Online + Case Study

TL;DR (Too Long; Didn't Read)

• ChatGPT's knowledge comes from the internet. If your business isn't online with high-quality, clear information, AI can’t talk about you.

• To do this, Get Mentioned in Reputable Places: Encourage positive reviews and mentions on trusted websites, blogs, and news sources. The more your business is cited, the more credible it appears to the AI.

• Case in point: when someone asked Gemini about pool resurfacing in St. George, it named our clients as the solution. 

  
  

Many companies are using AI as a tool to write blog posts, generate social media captions, or brainstorm ideas. While that's great for efficiency, if that's all you're doing, you're missing the most important part of the conversation.

Where Does ChatGPT Get Its Information?

ChatGPT and other similar AI tools are trained on a massive amount of data from the internet. Think of it as a sponge that soaked up billions of webpages, articles, books, and public information. When you ask it a question, it's not searching the internet in real-time. Instead, it's pulling from this vast, pre-existing knowledge base to generate an answer.

Here’s the key takeaway for you: If your business’s information isn’t part of that data—or if it's not prominently featured and easy for the AI to find—then the AI won't be able to talk about you. It will talk about your competitors instead.

So… How Do You Give ChatGPT Information?

This is the most important part. To make sure your business is the one being talked about, you need to become part of the AI's "brain."

Here's how to start:

• Create High-Quality Content: Publish detailed, informative blog posts, guides, and articles that showcase your expertise. The more comprehensive and trustworthy your content is, the more likely the AI is to "learn" from it.

• Optimize Your Website: Use clear headings, organized pages, and specific keywords so that AI can easily understand what your business does.

• Get Mentioned in Reputable Places: Encourage positive reviews and mentions on trusted websites, blogs, and news sources. The more your business is cited, the more credible it appears to the AI.

• Update Your FAQ Section: Create a robust Q&A section on your website. Use natural, conversational questions and answers. This is prime material for an AI to pull from.

  
  

Don’t fade into the background. Give AI the answers you want it to share—because tomorrow’s online presence starts with what you publish today.

AI is Already Talking About Our Clients (Case Study)

When someone in St. George, Utah asked Gemini (Google’s AI) about resurfacing options for a fading fiberglass pool, the AI didn’t just give a generic list of possibilities—it named ecoFINISH (our client) as the top luxury resurfacing option and even recommended Polynesian Pools (also our client) as a trusted local contractor.

Screenshot 1 (the query)

A frustrated pool owner in St. George asks Gemini what resurfacing options exist for their fading fiberglass pool.

Screenshot 2 (Gemini’s first response)

Instead of generic advice, Gemini highlights luxury resurfacing options—and puts ecoFINISH at the top of the list.

Screenshot 3 (Gemini’s continued response)

The AI goes a step further and recommends Polynesian Pools by name as a trusted local contractor in St. George.

👉 And here’s the important part: nobody paid for this mention.

ecoFINISH and Polynesian didn’t ask the AI to present them as the answer. Instead, because of the work we’ve done building their online presence—publishing high-quality content, earning mentions in reputable places, and making their expertise clear—the AI naturally picked them up as the go-to answer.

That’s the difference between being invisible online and becoming the answer people (and now AI) rely on.